Having a responsive web design is always best for a great mobile SEO strategy. It’s more important for customers to be able to respond by having a responsive web design on his/her mobile phone, than just admiring the graphics and design of the website on the mobile phone. A responsive web design, which is a term that is popularized by the web designer and developer, Ethan Marcotte, means that the website’s code automatically searches key information of the user’s environment and device. It then delivers an optimized view of different platforms that the user can take advantage of. Other experts say that responsive means that separate websites or code bases are not needed to be maintained for an optimized view, because the user experience will be great due to the consistency that would be on any form factor or platform.
Sure, it’s great to have great graphics and design, but what good is it, if the customer can’t perform important duties efficiently on the website on the cellphone. A good example is this is when the customer is out and about, being busy at work or running errands, for instance. That customer may remember to pay an important bill while he/she is out and about, and he/she must be able to login, type in payment information, and submit the payment on the cellphone, for instance.
When you think about SEO, it stands for Search Engine Optimization, which means the user should have the best and most beneficial results when searching through the search engines. With that said, the user should be able to search through the search engines with as less hassle as possible. They should be able to type in keywords, and they should be able to easily and conveniently find the results needed on the first page or so. With that convenience, the website should also be responsive even in a mobile setting. Sometimes, we all have to search online on our smartphones or tablets. We won’t be able to sit in front of a laptop or desktop all of the time, because we have to take go out and handle different obligations away from the home. Rather it’s going to work at a job, run errands, or whatever, we still must be able to handle business and personal things online. Therefore, it’s very important to have a responsive web design for SEO strategy on mobile phones.
While you need to focus on what you do best, which is developing your business, hire a dedicated SEO company to optimize your strategy and make it deliver great results on both desktop and mobile.