Having a responsive web design is best for a great mobile SEO strategy. It’s more important for customers to be able to respond to a responsive web design on his/her mobile phone, than just admiring the graphics and design of the website on the mobile phone. A responsive web design, which is a term that is popularized by the web designer and developer, Ethan Marcotte, means that the website’s code automatically searches key information of the user’s environment and device. It then delivers an optimized view of different platforms that the user can take advantage of.
When you think about SEO, it stands for Search Engine Optimization, which means the user should have the best and most beneficial results when searching through the search engines. With that said, the user should be able to search through the search engines with as less hassle as possible. They should be able to type in keywords, and they should be able to easily and conveniently find the results needed on the first page or so. With that convenience, the website should also be responsive even in a mobile setting. Sometimes, we all have to search online on our smartphones or tablets. We won’t be able to sit in front of a laptop or desktop all of the time to handle different business and personal things online.
The three main ways a person can be online on his/her mobile phone is through mobile apps, mobilized websites, and with the responsive (aka adaptive) web design.
There are three reasons why the responsive web design is considered the best option to use for a great mobile SEO strategy, which includes Google recommendation of it, one website being used for many devices, and easier manageability. Studies have shown that 67% of users are more likely to buy from a mobile friendly website. People pay attention and trust Google. Search marketers pay attention to Google too; therefore, making the proper transitions to responsive and mobile friendly websites. Google says that the responsive web design is the recommended configuration, and that it’s the industry best practice. An appealing aspects of responsive web design is that a responsive web design’s ability to provide a great user experience among many devices and screen sizes. This is important characteristic, because it’s impossible to anticipate all the screen sizes and devices the searchers will use to access the website site. And furthermore, having a separate mobile and desktop site requires possessing separate SEO campaigns. On the other hand, the management of one SEO company campaign and one site is much easier than managing two SEO campaigns and two sites.
Other than this, there are other considerations to consider in regards to the financial development budget, the value proposition of the different types of mobilization techniques, and mobile apps. For one thing, mobile apps are normally already available on mobile devices, but there are some that have to be downloaded for free or for a small fee. Most of the time, Internet access is needed to perform various apps. Additionally, apps can do some things that websites can not, or not do as easily as the apps. Apps also have access to an address book, a calendar, and other core functions, and other smartphone features would require an app to access, or may not be as hard to access as with the Internet.
Secondly, in regards to other considerations to mobilization techniques- apps, mobile web, and desktop are all different in regards to marketing channels. It’s already established that the responsive web design is mobile friendly in that it easily display content of various screen sizes and platforms. Thus, being a great tool for SEO mobile strategy. However, if the goal is only to show productivity tools, the mobile apps are best to use. And furthermore, the mobile app may be very different than the website, so it depends what is most important for the person and/or business. Another thing to take into consideration is the development budget. Unless the business can budget all three marketing channels, the business needs to consider what is the best channel to use. There is no need to maintain a separate code websites or bases, and the user experience is conveniently great and easy for access. Another wonderful thing about responsive sites is that they can be managed through a CMS (Content Management System). This is great because manual intervention from developers is not required for changes or the launching of pages. And even though adding smartphone accessibility add more cost with developing and testing, this process is still considerably more affordable due having only one HTML and site.
Building apps would require different set of language codes and skills, and the developing and testing of different apps would be a lot more expensive. Therefore, one site may cost around $30,000 to $50,000, and adding the mobile adaptation may cost an additional $15,000 to $25,000.
A stand alone mobile website is the least expensive, but it is somewhat costly when transitioning to a responsive design. However, in the long run, the responsive design is less expensive to maintain, because the responsive design has more flexibility. The stand alone mobile website would have to be designed for specific handsets and phones which means more development and testing costs. it just depends on the budget and what marketing technique is best for the company.