Important Things about Mobile Apps

mobile apps

Mobile apps are normally already available on mobile devices. However, there are some that have to be downloaded for free or for a small fee. Also, most of the time, Internet access is needed to perform various apps. The mobile app code may be written (generated); a native code; or an app shell of JavaScript, CSS, and HTML wrapped that is using a tool like RhoMobile or PhoneGap, or a combination.

Apps can also do some things that websites can not, or not do as easily as the apps. For instance, an app is needed to take a photo of something, such as one’s surroundings, a picture of people or self, and then the picture can be uploaded. Apps also have access to an address book, a calendar, and other core functions. Other smartphone features that require an app to access, or may not be as hard to access, would include accessing a file system and path, or with using the accelerometer and compass and accelerometer, for instance.

Other Considerations of Mobilization

Apps, mobile web, and desktop are all different in regards to marketing channels. It’s already established that the responsive web design is mobile friendly in that it easily display content of various screen sizes and platforms. Thus, being a great tool for SEO mobile strategy. However, if the goal is only to show productivity tools, the mobile apps are best to use. And furthermore, the mobile app may be very different than the website, so it depends what is most important for the person and/or business. Another thing to take into consideration is the development budget. Unless the business can budget all three marketing channels, the business needs to consider what is the best channel to use.

Money Matters

It’s established that a responsive site is less expensive two sites. There is no need to maintain a separate code websites or bases, and the user experience is conveniently great and easy for access. Another wonderful thing about responsive sites is that they can be managed through the CMS (Content Management System). This is great because manual intervention from developers is not required for changes or the launching of pages. And even though adding smartphone accessibility add more cost with developing and testing, this process is still considerably more affordable due having only one HTML and site. Building apps would require different set of language codes and skills, and the developing and testing of different apps would be a lot more expensive. Therefore, one site may cost around $30,000 to $50,0000, and adding the mobile adaptation may cost an additional $15,000 to #25,000.

None of these devices are cheap. A stand alone mobile website is the least expensive, but it is somewhat costly when transitioning to a responsive design. However, in the long run, the responsive design is less expensive to maintain, because the responsive design has more flexibility. The stand alone mobile website would have to be designed for specific handsets and phones which means more development and testing costs. it just depends on the budget and what marketing technique is best for the company.