Preparing your website for use on mobile devices is the most important thing you can do today to help improve your site. Google recently came out with a new algorithm that is going to count a non-mobile design against you, and you need to make sure that you are getting as much of your site mobilized as possible. People who are not doing this are going to have very big problems with their website, and you are going to notice that there is nothing that can be done about it. People will run away from your site, or people will get frustrated with you. You need to be able to make a change to your website, and you need to make it right now before you get left behind by everyone else.
The Responsive Design
The responsive design that you do on your site is going to be very important to the user experience. This means that the site is going to know what kind of browser people are using, and the site is going to change to meet the needs of everyone who is on the site. This is one of the most important things you can do to your website, and it is going to make every user feel like they are at their desktop of their laptop. You cannot imagine the difference it makes to not have to navigate a site that is not ready for use on mobile, and you will immediately jump up the rankings that Google puts out every day. You just have to imagine what it would be like to use the site on mobile without a problem. That is what you are doing for customers.
You need to have someone come in to make sure that your site is coded the right way. There is a completely different way of writing your code that is going to help you get the responsive design you want, and you need to make sure that your programmer is ready to change very part of the site to something that is actually brand new. You can get your designer to make the site look the same, but it will change when people come to it with new browsers. The new browsers that people are using are going to need their own design, and the website will automatically change. The customer does not notice the difference, but they are able to use the site. That is all that matters to them in the end.
You have to work with a designer who is going to give you the design that you want, and they need to be able to replicate everything you have done on your site so that it will look the same when it flexes. you cannot count on this to work if you are not changing everything, and you need to find someone that is willing to make the change for you without a thought. This should be a given, and it should be so simple that you do not even have to worry about it. The site will just work one day when you go to it on a mobile device.
Mobilizing your website is the only thing you have not done yet, but it could kill your site if it is not done right now. Waiting to change is going to let other businesses pass you by, and you will wonder what happened when you were letting your website get more and more frustrating. All your user comments will bring up the website, and you have to gain those people back by making the site easy to use on mobile. If do not think mobile is the way to go, you are dead wrong.