The three main ways a person can be online on his/her mobile phone is through mobile apps, mobilized websites, and with the responsive (aka adaptive) web design. Mobile apps utilize production tools. They necessarily don’t show all the content displayed on the full website on a desktop/laptop. In some cases, a person can easily download an app for the mobile phone, which is normally for free (sometimes a small fee may apply depending on the app). A mobilized website is normally somewhat different than the website that would be on a standard desktop or laptop. Some of the information that may be on the desktop may not be on the mobilized website. The responsive website showcases the same as the desktop/laptop, and can be adaptive to different types of layouts. The smartphone, iOS, or Windows phone can be rotated between the portrait and landscape. Also, the touchscreen can be scrolled, tapped, and swiped accordingly on the cellphone.
There are three reasons why the responsive web design is considered the best option to use for a great mobile SEO strategy, which are the following:
- Google recommends it
Studies have shown that 67% of users are more likely to buy from a mobile friendly website. People pay attention and trust Google. Search marketers pay attention to Google too; therefore, making the proper transitions to responsive and mobile friendly websites. Google says that the responsive web design is the recommended configuration, and that it’s the industry best practice. They say all of this because this web design have one HTML, and URL, which in turn, makes it more efficient and easier for Google to organize and index content. With the convenience of only HTML and URL, searching on the mobile phone is easier and more convenient for the user also.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to index and organize content. Contrast this with a separate mobile site which has a different URL and HTML than its desktop counterpart, requiring Google to organize accordingly the multiple versions of the same site.
- One website is used for many devices
An appealing aspects of responsive web design is that a responsive web design’s ability to provide a great user experience among many devices and screen sizes. This is important characteristic, because it’s impossible to anticipate all the screen sizes and devices the searchers will use to access the website site. A site that works well regardless of the different variables will provide a consistently better experience for the user experience than having a separate mobile website that is designed for one specific screen size and device.
- Easier manageability
Having a separate mobile and desktop site requires possessing separate SEO campaigns. On the other hand, the management of one SEO campaign and one site is much easier than managing two SEO campaigns and two sites. With that said, a mobile SEO strategy is more beneficial when an user is using the smartphone, than if using his/her desktop. An example of this is when the user is searching for a restaurant nearby where he/she currently is located. The user may be across town from his/her residence, so when he/she types the keywords, “restaurants nearby”, the search results will utilize the GPS system along with the search engine online on the mobile to get information of the nearby restaurants.